This awesome start-up intertwine the fields of art and technology by generating & selling unique artworks to customers globally. They have a fantastic little team in place and have experienced fantastic growth over the last year and for this reason they are now looking to take on a Head Of Digital Marketing/Ecommerce for a minimum period of 12 months. About the job
A strong knowledge of the full digital marketing mix is essential as well as the passion to build an in depth knowledge of our products. You will be adept to working across PPC (spends in excess of £30k per month! As well as display and paid social, you will plan, execute and optimise campaigns across Facebook and Google ads, including search, display, and video ads in order to educate and drive the relevant traffic and increase ROI across the board.
Create and manage search campaigns, setting a structure for the account to allow them to scale effectively.
Be proactive in the optimisation and creation of PPC campaigns over Google ads and Facebook ads manager to bring in new clients and to increase ROI.
Content writing of new ads based on past campaign performance and market research.
Visual assets creation within Facebook & Google ads based on existing materials via using advanced tools.
Monitor paid social ads across all territories, AB testing to see how and where performance can be improved
Be proactive in developing new ideas to trial and improve performance across all channels
Support in the development of our website by feeding in performance data from key channels to give insight on any changes required to improve core user journeys
Run regular reporting, giving visibility on the traffic, CPA, ROI, and overall performance of core marketing channels
Desired Experience and Knowledge:
At least 5 years of experience working both with Google ads and Facebook ads manager
Great initiative, analytically minded, and methodical in your approach to work
Experience working with e-Commerce
Good knowledge of design/creative principles
Contract length: 12 months
Job Type: Full-time, Contract
Work from home
Monday to Friday
Managing Google ads campaigns: 5 years (Required)
Managing Facebook ads campaigns: 5 years (Required)
e-commerce marketing: 2 years (Preferred)