CRO Specialist | £27.5k - £31.5k | Nottingham | Hybrid

Company Profile;

Do you have the skills for a CRO Growth Specialist role?

Do you want longer annual leave?

Flexible working?

Medical Benefits?

And a whole load more?... Keep reading!

The agency we are partnered with recently ranked in the UK's Best Workplaces™ for well-being and they continuously strive to ensure the best possible work-life balance for our team.

Their diverse team encompasses expertise across the digital landscape which enables them to accelerate change and results, driving business growth faster. They define and deliver integrated digital strategies that transform their clients from market players to market leaders. As they embark on their 8th year of accelerated growth, they’re looking for a CRO Specialist to help drive the agency forward.

They’re actively committed to creating a positive impact for our people, planet, and community.

The CRO Specialist Role;

Conversion Rate Optimisation is a rapidly growing service offered. To meet increased client demand and unlock further growth potential we are looking for an experienced individual to work closely with the Head of CRO on client strategy, research, running a-b testing campaigns, user testing, and reporting results.

Due to the requirements of this role, this vacancy is open to practitioners already operating in a similar capacity, or those with demonstrable previous experience of running a/b testing and optimisation campaigns for clients or businesses. The successful candidate will over time, and through progression, earn ultimate responsibility for client delivery and results.

They are looking for someone already familiar with CRO methodologies, processes, technology, and strategy. This role of CRO Specialist will work with all teams across the business.

As a full-time CRO Specialist, you will:

• Own the CRO strategy for a portfolio of clients, with support from the department head, drive delivery of CRO campaigns, using the supporting team effectively to get amazing results for our clients, and working hands-on where appropriate

• Create hypotheses from research on how our client’s websites can be improved through A/B or User Testing.

• Work closely with our outsourced web developers and designers in the development of a/b tests

• Provide clients and stakeholders with timely regular campaign/test reports

• Work with client teams across SEO, PPC, PR, Analytics internally or client-side to understand and agree clear campaign KPIs, using CRO strategy to help meet client’s business goals maintain/build on your own profile as a CRO expert through social media

• Regularly contribute to the marketing of services through long-form written content and/or speaking engagements to evangelise the business, work, and CRO service

Your experience and competencies;

We're looking for someone with an in-depth existing understanding of conversion rate optimisation, a team player, and someone who knows CRO isn’t just changing button colours on web pages.

To be considered for the CRO Specialist role, you will need to:

• Have experience in a similar CRO role, ideally agency-side but brand-side will also be considered

• Demonstrate previous successful tests based on a structured hypothesis-led approach, with data and rationale to back the end stakeholder recommendations

• Have a working knowledge of at least one A/B testing platform; VWO, Google Optimise, Optimizely, AB Tasty, or similar

• Have high-level Google Analytics knowledge and the ability to deep dive and analyse data

• Experience using DataStudio to generate reports

• Have exceptional client management skills and be able to tell us how you deliver great experiences

• Have a demonstrable expert level of experience in Microsoft Excel or Google Sheets (the business uses Google Sheets and Google Suite)

• Be a demonstrable team player, capable of building relationships across teams at all levels

• Have demonstrable experience managing multiple, sometimes conflicting, deadlines

• Communicate your passion for Conversion Rate Optimisation, going above and beyond when required

Benefits and Allowances;

• Competitive salary – verified by an external salary benchmarking company. £27.5k-£31.5k DOE

• Flexible working options - as per ways of working charter

• Private medical insurance with access to EAP

• Enhanced sick pay - 8 weeks full pay, 8 weeks half pay in 12 month period

• Access to HelloSelf, a virtual therapy platform

• Enhanced parental leave

• 28 days annual leave, plus bank holiday

• Life leave – when something unexpected happens in your life and you need some paid leave

• Pregnancy loss and parental bereavement leave

• Compassionate leave

• Eye-care vouchers

• Opportunity to save on and spread the cost of new tech through Tech Scheme

• Budget for books, tools, and software

• Tea and coffee, drinks fridge, and fruit deliveries

• A full social calendar with a budget per person and 1 social event per month

• Summer and Christmas party (off-site)

• Chance to attend national and international conferences

• Top Apple equipment to use at work

• Savings on bikes and accessories through Cycle Scheme

• Perkbox membership

• Contributory pension scheme

• The usual agency stuff – office dogs, drinks fridge, ping pong, and foosball

When applying for this role please state where you’re currently based, which locations you are happy to commute to, and upload a Microsoft Word version of your CV excluding imagery.

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